Your plant isn't dying because you're bad at this. It's dying because it's not getting enough light.
Most homes don't have enough natural light for tropical plants to thrive. Windows face the wrong direction. Seasons change. Buildings block the sun. A grow light fixes this, but only if you choose the right one.
Here's what to look for.

Spectrum
Plants need light across a specific spectrum to grow. Look for a grow light that covers both blue and red wavelengths. Blue encourages leaf growth. Red encourages flowering. Full-spectrum lights cover both.
Avoid lights that only emit a single colour. They look dramatic. They don't work as well.
ori uses a full-spectrum LED core at 3000K, a warm white light that works for your plants and doesn't turn your living room into a laboratory.
Wattage
More watts doesn't always mean better results. What matters is how efficiently the light delivers energy to your plant.
ori runs at 15W. That's enough to fuel healthy growth for a single plant or a small cluster, without running up your power bill or generating excess heat. A custom heatsink keeps the LED core cool, so performance stays consistent over time.
Coverage
ori is designed for one plant or a small group. At 120mm wide with an adjustable head that slides up and down the pole, you can position it exactly where your plant needs it most. Add pole extenders to raise it higher. Add an expansion unit to cover two plants from a single controller.
It's not designed to light an entire room. It's designed to light your plant, precisely.
Design
You'll look at this light every day. It should suit your home, not fight it.
ori is built from powder-coated aluminium and steel. It sits on a sleek metal base for shelves and desks, or stakes directly into a planter for a cleaner look. At 540mm tall it's present without being imposing.
It looks like it belongs. Because it was designed to.

The Simple Answer
If you have one or two plants that need more light and you want something that works without complexity, ori was designed for exactly that.